👤 About Dato’ Seri Aliff Syukri Kamarzaman

Aliff Syukri, born on 3 April 1987 in Felda Kechau, Pahang, is a Malaysian entrepreneur, cosmetics mogul, and social media personality .

  • Parents: Son of Rozita binti Ibrahim (founder of Sendayu Tinggi cosmetics) and Kamaruzaman bin Kamaludin 

  • Spouse: Married to Datin Sri Nur Shahida binti Mohd Rashid since 2007 

  • Children: Parents to six children — Ammaar Ahyan, Qadejah El Zahra, Ibraheem Adham, Yusoff Al‑Qardawi, Raudah Arshiyah, and an adopted daughter Ameena.


🏢 Career Highlights

  • Began in direct-selling cosmetics and health products in his youth and launched D’Herbs Healthy Sdn Bhd in 2010 

  • Achieved celebrity status through flamboyant social media presence, viral marketing, and the persona "Terlajak Laris" 

  • Expanded brand portfolio beyond cosmetics into lifestyle ventures and entertainment, including singing and acting roles .


🎖️ Titles & Recognition

  • Awarded “Datuk” (geom by Pahang) in 2012 (DIMP) and “Datuk Seri” in 2017 (SSAP) for contributions to business 


✨ Family & Parenting

  • Runs a family-oriented lifestyle with a focus on Islamic values.

  • Hosts elaborate celebrations (e.g., RM 400k aqiqah ceremony for youngest child) 

  • Emphasizes disciplined child-rearing: ensures schooling with modest allowances and minimal gadget use .

  • Supports one child with dyslexia through school and therapy .


🔍 Public Perception

  • Known for a bold, attention-grabbing style; his public antics and family life are often subjects of media and online discussion .

  • Despite controversies, remains a successful brand builder with loyal followers.


💼 Business Journey

  • Founder of D'Herbs Healthy Sdn Bhd (2010), expanding rapidly from 4 products to over 250, including skincare, cosmetics, and herbal supplements — earning his brand the tagline "Terlajak Laris".

  • Began small: selling jamu and cosmetics door-to-door and at night markets with a RM450 capital, grew through persistence to owning factories, spurred by initial loans and own sales pitches.

  • Expanded into real estate, lifestyle, spas, property development, and starred in his own reality TV segments .


🎭 Media & Entertainment Presence

  • Personality known for flamboyant, talkative style fueling massive social media attention; he often stars in viral videos, music releases, and public giveaways .

  • Released songs and appeared in films like Badang (2018), though his music career faced criticism and controversy.


🏠 Personal Life

  • Parents: Son of Rozita Ibrahim, founder of Sendayu Tinggi cosmetics.

  • Spouse: Married to Datin Sri Nur Shahida Mohd Rashid since 2007.

  • Children: Parents to six kids, including an adopted daughter; big public family celebrations and parenting guided by Islamic values.


🏰 Lifestyle & Public Persona

  • Lives in a 40,000 ft² "Palace" in Kota Damansara with 30 rooms, luxury fittings, private cinema, pool, and lavish décor, costing around RM20–43 million.

  • Known for promotional stunts—like gifting luxury cars to his wife—and extravagant public showcases .


⚖️ Controversies & Public Scrutiny

  • His bold social media presence has attracted criticism, including legal charges for posting offensive content or remarks during significant occasions .

  • Known tensions: critics question his flamboyance; some Reddit users noted,

    “He is a publicity‑starving cosmetics millionaire… a soft, sissy, flamboyant guy” 


🌟 Summary

Dato’ Aliff Syukri is a high-energy entrepreneur whose career spans from humble trading origins to commanding a cosmetics empire, notable media spotlight, and extravagant personal brand. He embraces controversy, flashy showmanship, and family-driven marketing—making him one of Malaysia’s most talked-about business figures.

 

 

 

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