Li Yanhong, known internationally as Robin Li, born 17 November 1968 in Yangquan, Shanxi Province, China, is the co-founder, CEO, and Chairman of Baidu — China's largest search engine.

His Parents

Father: Factory worker in Yangquan.

Mother: Factory worker.

Robin is one of five children.

His Wife: Melissa Ma Dongmin

Ma Dongmin (English name Melissa Ma) — also a tech entrepreneur and Baidu's vice-president of human resources for many years. She and Robin met as classmates in Buffalo, New York; they married in 1995.

Their Children

The couple have two daughters; both born in the 2000s and kept entirely private.

The Li Family Tree at a Glance

Parents: Both Yangquan factory workers.

Siblings: One of five children.

Wife: Melissa Ma Dongmin — Baidu HR/operations executive.

Daughters: Two, private.

Robin Li:

  • Born 17 November 1968, Yangquan, Shanxi
  • Yangquan No. 1 Middle School
  • Peking University (BA Information Management, 1991)
  • University at Buffalo, SUNY (MS Computer Science, 1994)
  • IDD Information Services (1994–1997); Dow Jones; Infoseek (1998–1999)
  • Founded Baidu with Eric Xu in January 2000
  • CEO and Chairman of Baidu since founding

What the Li Family Story Teaches Us

Two factory-worker parents. Five children. A son who left his Shanxi province for Peking University, then for upstate New York, then back to Beijing to found one of the most consequential Chinese technology companies. A wife who has been a working partner in the company since founding.

For every family — large or small, famous or otherwise — the Robin Li story carries the same lesson. Sometimes a single child from a working-class family changes the family's economic position permanently. Write down what each child of a generation did. The differences within one family can be vast.


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